"Exceptionally adaptable" and "100% dedicated" are some of the ways psLIVE has been described by its clients.
Standout work this year included a London Waterloo station takeover for Center Parcs. Raising awareness of the recently opened Woburn site, psLIVE created an immersive zip-wire experience using virtual reality technology and a virtual archery game.
Complemented by digital out-of-home and user-generated content, the experience attracted more than 7,300 participants and increased awareness of the new village by 46%.
Other activations included The Simpsons 25th anniversary for Fox TV at San Diego Comic-Con 2014, featuring a life-size holographic projection of Homer Simpson interacting with the show’s creator Matt Groening.
A video of the activation generated 837,054 views within seven days.
The agency’s plans include growing its digital offering and launching Urban Partnerships to provide experiential-based benefits for urban populations.
Highly commended: Circle Agency
George P Johnson
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