Event Awards 2015: Brand Experience Agency of the Year

PsLIVE was named Brand Experience Agency of the Year, in the Mash Staffing Specialists-sponsored category at the Event Awards 2015.

PsLive's work included an activation for Center Parcs at London Waterloo
PsLive's work included an activation for Center Parcs at London Waterloo

"Exceptionally adaptable" and "100% dedicated" are some of the ways psLIVE has been described by its clients.

Standout work this year included a London Waterloo station takeover for Center Parcs. Raising awareness of the recently opened Woburn site, psLIVE created an immersive zip-wire experience using virtual reality technology and a virtual archery game.

Complemented by digital out-of-home and user-generated content, the experience attracted more than 7,300 participants and increased awareness of the new village by 46%.

Other activations included The Simpsons 25th anniversary for Fox TV at San Diego Comic-Con 2014, featuring a life-size holographic projection of Homer Simpson interacting with the show’s creator Matt Groening.

A video of the activation generated 837,054 views within seven days.

The agency’s plans include growing its digital offering and launching Urban Partnerships to provide experiential-based benefits for urban populations.

Highly commended: Circle Agency

Finalists:

Brandfuel

George P Johnson

Momentum Worldwide

TRO

Wasserman Experience

More: Event Awards 2015 winners story - JWT

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