Event Awards 2017: Emerging trends in experiential

Winners of the Event Awards 2017 will be unveiled on 22 November. Ahead of the big reveal, the judging panel offer their views on some of the industry's hottest emerging trends.

Sam Moqbel, Mars Events
Sam Moqbel, Mars Events

Taking a theatrical approach to briefs, the increased use of new technologies and using multiple platforms to engage consumers are just some of the emerging industry trends highlighted among entries to this year's Event Awards 2017. 

Ben Hack, managing partner, Sunshine X ; Sam Moqbel, managing director, Mars Events; Patrick Hammond, co-founder and director at Hot Pickle; Kenny Hyslop, head of experiential at Pernod Ricard and Mark Stringer, founder of Pretty Green, were all part of this year's judging panel, and give their take on what these trends mean for the industry. 

The Event Awards will take place on 22 November at the Eventim Apollo Hammersmith.