Event Awards 2017 winners revealed

Nike Strike Night won the coveted Grand Prix award at the Event Awards 2017, held on 22 November.

Event Awards 2017 winners revealed

The 20th edition of the awards, with its 'Nod to the Nineties' theme, was a sell out. A crowd of 720 from brands, agencies and industry partners gathered at the Eventim Apollo Hammersmith to celebrate excellence and innovation in brand experiences. 

The Nike Strike Night activation, delivered by agency XYZ, brought some of Europe's top strikers together in London for a knock-out competition to crown the best goalscorer. The campaign also picked up the award for Integrated Marketing Campaign and a number of High Commendations.

This year's awards ceremony featured 23 category winners on the night and was hosted by Ellie Taylor, with entertainment provided by Candy Mechanics and Young Guns. Caterer Tonic created a bespoke menu for the night. 

The ceremony opened with a Special Award for the team behind One Love Manchester - Festival Republic, Live Nation, SB Projects and SJM Concerts - who were recognised by the judges for creating a large-scale event in just nine days. 

Event Awards 2017: Winners and high commendations

Grand Prix

Winner: Nike Strike Night by XYZ

Brand Experience Agency - in partnership with Mash Staffing Specialists

Winner: Amplify 

Highly commended: Momentum Worldwide

Brand Experience - B2B in partnership with identity

Winner: The Kodak Quarter by Jack Morton Worldwide  

Highly commended: NESA Cyber Quest 2017 by Action Impact; Adobe Summit 2017 by Taylor Bennett Partners

Brand Experience - B2C

Winner: Dolce by Ferrero Rocher by TracyLocke UK

Highly commended: The Stolen Goods Shop by M&C Saatchi Experience; Nike Strike Night by XYZ

Global Brand Activation in partnership with JLA

Winner: NY: Skin by Hot Pickle

Highly commended: Bombay Sapphire - The Grand Journey by Wasserman

The Game Changer

Winner: I am Team GB by ITV

Highly commended: Samsung Royal Blood by Iris Worldwide 

Activation at a Festival or Public Event

Winner: Samsung Slider by M&C Saatchi Sport and Entertainment

Highly commended: Samsung Hypercube by Iris Worldwide 

Disruptive Campaign

Winner: Sonos - Listen Better by Amplify

Highly commended: #USAtheNorwegianWay by MKTG

Integrated Marketing Campaign

Winner: Nike Strike Night by XYZ

Highly commended: Walkers 'Crisp Sarnie Club' by Initials 

Digital Experience
 in partnership with Stage Electrics

Winner: Buzzbike Tour de Tech, powered by Braintree by MKTG

Highly commended: Nike Strike Night by XYZ

Creative Event of the Year
 in partnership with EFX

Winner: Samsung Galaxy S8 Launch - Unbox Your Phone by Wasserman

Highly commended: RE7: The Experience by M&C Saatchi Experience 

Outstanding Creative Idea
 in partnership with Mustard

Winner: The Economist - Discomfort Future by Sense London

Highly commended: GlastonBrow - the UK's First Beauty Drive-thru by The Persuaders

Outdoor Event in partnership with First Image

Winner: Shell - Make the Future Live by Imagination

Highly commended: Hoegaarden The Floating Gardens by Momentum Worldwide 

Debut Event

Winner: Evening Standard London Food Month

Highly commended: Dolce by Ferrero Rocher by TracyLocke UK

Exhibition Experience

Winner: The Elf Workshop for Notonthehighstreet.com by The Persuaders

Highly commended: The Kodak Quarter by Jack Morton Worldwide

 in partnership with Gallow Group
Winner: Broadsword

Highly commended: Hawthorn

Security, Staffing and Logistics

Winner: Showforce

Highly commended: Mash Staffing

Caterer of the Year in partnership with Tonic

Winner: Create Food

Highly commended: Boulevard Events 

Event Space in partnership with Media Powerhouse

Winner: Belfast Waterfront

Highly commended: Olympia London 

New Event Space

Winner: Printworks London by Vibration Group

Highly commended: etc.venues County Hall 

Event Technology

Winner: Hubb

Highly commended: The Flash Pack 

Event Team of the Year in partnership with Kew Workshop

Winner: Hearst Live, Hearst Magazines UK

Highly commended: ITV Events 

Venue Team of the Year

Winner: Troxy

Highly commended: Westfield Events Team 

Special Award

Winner: One Love Manchester by Festival Republic, Live Nation, SB Projects and SJM Concerts