Event launches Brand Experience Report 2017

Event has released its third annual Brand Experience Report, which contains in-depth analysis on the key issues affecting the experiential industry and includes the top 45 agencies list.

Event launches Brand Experience Report 2017
Event launches Brand Experience Report 2017

Through the eyes of 150 opinion formers within the brand experience industry, Event's subscriber-only Brand Experience Report 2017 takes an in-depth look at the major trends, challenges and future outlook of the industry.

The league table has grown by 50% this year and now features 45 agencies ranked by experiential billings.

 Highlights include:

  • Adland sweeps in – Why major ad agencies are turning their focus towards experiential, and what it means for the industry

  • Brexit – How have agencies been affected? Plus global trends.

  • Measure for measure – Can measurement ever be standardised?

  • Interviews with brand managers from LG, San Miguel, Jameson, Lululemon, Time Out, Volvo and The Economist on their experiential strategies

  • Pitching and payment - key trends and challenges

  • Case studies from Easyjet, Vodafone, Alpro, Whole Earth, Bloom & Wild and Boden and Wallpaper

  • Campaigns of the future – Six industry experts predict the future of experiential

  • View the full Brand Experience Report 2017 here, plus the top 45 agencies list

    For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, register and subscribe to Event and our bulletins.

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