Event and London & Partners measure value of experiential in capital

Event has teamed up with London & Partners, the city's official promotional company, to assess the value of experiential to the capital.

A new report from Event and London & Partners measures the value of experiential
A new report from Event and London & Partners measures the value of experiential

For the second consecutive year Event has surveyed its agency readers, asking each to submit the total level of brand experience budgets spend that was delivered in the UK between 1 June 2016 and end of May 2017. 

From this, each agency then extrapolated the budget spend for London alone. The figures were then combined and the results have been published today in the white paper, London's Experiential Playground 2017.

The report also contains case studies of London-based brand activations including Nike's Strike Night, Three Mobile's Bed 'N' Binge Retreat and Marie Curie's Garden of Light.

To download London's Experiential Playground 2017 report for free click here

For an overview of the current brand experience landscape, read this year's subscriber-only Brand Experience report, which includes the top 45 agencies list.

For your daily hit of news from the brand experience community, weekly brand updates and your monthly trend download, register and subscribe to Event and our bulletins.

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