Brand profile – This month Event interviews Jamie Sterry, experiential brand manager at Innocent to find out more about the brand's renewed commitment to experiential over the next three years.
Showcases – In this issue we get our fill of the capital's best foodie offerings at the tenth Taste of London, and head to RSA House for the launch of Harbour & Jones Event's Save the Orchards campaign. Plus, don't miss our new society pages 'Events buzz' for eight more smaller showcases.
Trendwatch – As experiential reaches new heights for consumers, we examine how brands are using internal experiences and events to build their businesses from the inside out.
Experiential Essays – The annual essays from four experiential experts, as well as an interview with Kenny Hyslop, head of experiential at Pernod Ricard.
Day in the life – We take to the road with Arena Group the day before the Aegon Championships at London's Queen's Club are due to start.
Brandwatch – Find out how telecoms network EE has built events into its marketing and comms strategy right from the start.
Meet the team – We meet RPM to talk about why, 20 years on, the agency is more sucessful than ever.
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