Event in print: July/August

The Jul/Aug issue of Event features our annual Experiential Essays, as well as a Taste of London showcase and an interview with Innocent's experiential brand manager. We also examine EE's event marketing strategy and find out what makes agency RPM tick.

Event in print: July/August issue
Event in print: July/August issue
Highlights in the Jul/Aug issue of Event include:

Brand profile – This month Event interviews Jamie Sterry, experiential brand manager at Innocent to find out more about the brand's renewed commitment to experiential over the next three years.

Showcases – In this issue we get our fill of the capital's best foodie offerings at the tenth Taste of London, and head to RSA House for the launch of Harbour & Jones Event's Save the Orchards campaign. Plus, don't miss our new society pages 'Events buzz' for eight more smaller showcases.

Trendwatch – As experiential reaches new heights for consumers, we examine how brands are using internal experiences and events to build their businesses from the inside out.

Experiential Essays – The annual essays from four experiential experts, as well as an interview with Kenny Hyslop, head of experiential at Pernod Ricard.

Day in the life – We take to the road with Arena Group the day before the Aegon Championships at London's Queen's Club are due to start.

Brandwatch – Find out how telecoms network EE has built events into its marketing and comms strategy right from the start.

Meet the team – We meet RPM to talk about why, 20 years on, the agency is more sucessful than ever.

We’d love to know what you think of this issue. Let us know below or tweet us @eventmagazine.

To read these features, and get even more exclusive print-only content you can subscribe here.

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