Brand profile – Sony's head of experiential marketing Melissa White tells Event about the challenges associated with experiential activity for the brand and helping young talent to understand what opportunities the industry presents.
Showcases – In this issue we get covered in a cloud of colour at Holi One Colour Festival, celebrate a royal milestone at the Coronation Festival, and put pedal to the metal with the Goodwood Festival of Speed and Red Bull Soapbox Race.
Trendwatch – In the first installment of a two-part education special, we examine the benefits of undertaking an undergraduate degree in event management and how it prepares young event professionals for the working world.
Day in the life – The team at staffing agency Kru Live enthusiastically take us around their Putney-based headquarters on the hottest day of the summer.
Brandwatch – We reveal how the Top Gear Live brand has evolved into an international success story and how the TV show's petrol head fans are able to participate in global events.
Meet the team – Celebrating 20 years, iD Experiential tells Event how the business has evolved since it was launched by two university students.
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