Event releases report on future of shopper activations

Event has launched a shopper report, in partnership with Westfield, which brings together seven essays on the biggest trends shaping this rapidly-changing area of activation.

Event has launched a report titled 'The Future of Shopper Activations 2017'
Event has launched a report titled 'The Future of Shopper Activations 2017'

Event's subscriber-only white paper on 'The Future of Shopper Activations' is a collection of seven essays from experts in the field of shopper activations to explore the biggest trends – and future innovations – in this ever-changing area of activation. 

Click here to access The Future of Shopper Activations report

The report contains insight from brand managers and experiential agencies, plus recent case studies on how brands are innovating to reach their desired consumer tribes.

Highlights of the shopper report include: 

Tomorrow's shopper – Noreen Kinsey, head of retail and leisure at business intelligence research consultancy Future Thinking, outlines the top trends that will define the shopper of the future.

The shifting shopper landscape – James Poletti of RPM, an agency that has been working in shopper for the last decade, says it is time to re-evaluate a linchpin of modern strategy.

The rise of the experience store – The thinking behind Dyson's new Oxford Steet concept store.

Adverts in action - PrettyGreen’s group account director Felicity Garrard on bringing the past three Christmas campaigns by John Lewis to life.

Personalising the shopper experience -  How the Nestlé'd design-your-own KitKat store experience attracted widespread social media attention and engagement.

Forecasting the future – Geometry Global UK’s CEO Sarah Todd on creating inspiring experiences to help break through shoppers’ routine response behaviours. 

Click here to access The Future of Shopper Activations report

Comment below to let us know what you think.

For more in-depth features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here

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