Event TV: Alpro hosts breakfast rave at Cereal Killer café

Dairy alternative brand Alpro hosted a morning rave event last Friday (22 May) at the new Cereal Killer café in London's Camden Lock.

Visitors to the activation were able to sample a range of Alpro’s products alongside the Cereal Killer’s assortment of breakfast cereals. 

Despite the early start of 7am, many guests were seen dancing on the floor to set lists from DJ Yoda, DJ DC and the Cereal Killer DJs. Those looking for a more relaxed affair could enjoy a massage or manicure to get their day started.

Rachel Cranston, media marketing manager at Alpro, told Event: "Breakfast is really back in fashion and the idea behind the breakfast rave is to celebrate that occasion. It’s about giving customers and consumers the best ingredients to start their day."

Alpro's PR agency Richmond Towers collaborated with Cereal Killer to organise the rave. The café company, which offers a wide variety of cereal brands, milk and memorabilia, opened its first branch in the capital's Brick Lane in November last year.

More: ID targets work and play to serve breakfast for Alpro

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI 

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now