Visitors to the activation were able to sample a range of Alpro’s products alongside the Cereal Killer’s assortment of breakfast cereals.
Despite the early start of 7am, many guests were seen dancing on the floor to set lists from DJ Yoda, DJ DC and the Cereal Killer DJs. Those looking for a more relaxed affair could enjoy a massage or manicure to get their day started.
Rachel Cranston, media marketing manager at Alpro, told Event: "Breakfast is really back in fashion and the idea behind the breakfast rave is to celebrate that occasion. It’s about giving customers and consumers the best ingredients to start their day."
Alpro's PR agency Richmond Towers collaborated with Cereal Killer to organise the rave. The café company, which offers a wide variety of cereal brands, milk and memorabilia, opened its first branch in the capital's Brick Lane in November last year.
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