Event TV: Belvedere to create immersive installation for Milan Design Week

Vodka brand Belvedere has teamed up with floral designer Thierry Boutemy to create an immersive installation made from raw materials for Milan Design Week.

The Belvedere installation will be unveiled during Milan Design Week, which runs from 4-9 April. Using only the raw materials in Belvedere Vodka and its spring/summer Spritz cocktail collection, which includes Polish Dankowskie rye, fresh herbs, citrus and cucumber, Boutemy will design and bring the project to life.

Belvedere is aiming to celebrate the brand’s commitment to natural ingredients and simple cocktails, and will be utilising Boutemy's passion and appreciation for nature to create the immersive experience. Boutemy is known for the set design of the 2006 film Marie Antoinette.

Last week, Absolut Vodka launched its 'Alternate Cuts' series in Leeds to mark the release of the brand's new limited edition bottle. Also this month, the first Vodka Summit took place in central London, sponsored by Fentimans.

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