Event TV: BGT finalists dip with Nivea

Aquabatique, finalists from the 2012 series of Britain's Got Talent, demonstrated their underwater skills in Covent Garden last week as part of Nivea's 'dare-to-dip' campaign.

The four-strong female water gymnastic team performed an adapted version of their final routine from the hit ITV1 show.

An exclusive performance was shown to the media on Friday (10 May) in the central London location, and a further eight shows were staged for the general public the following day.

TV presenter Jenni Falconer fronted the Nivea dare-to-dip campaign throughout the weekend.

The campaign is aiming to encourage women to bare all for the summer, and created by agency Draftfcb, focuses on building awareness of the dare-to-dip movement in the UK, the Netherlands and the Nordics, supported by a multi-agency partnership.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics