Event TV: Bloo's oversized toilet stunt uncovered

Event spoke to Bloo's brand manager as well as a member of the House of Experience team about the idea behind their eye-catching toilet stunt at One New Change on #BlooMonday (18 January).

Sam Horner, brand manager at Jeyes Group, which includes the Bloo brand, told Event: "It made sense for us to do something nice and feelgood on Blue Monay, a day that is rumoured to be the most miserable in the calendar thoughout the year.

"We’re really keen to show consumers across the UK and Ireland that Bloo really does care about putting a smile on people’s faces, and we have seen a lot of genuine positive reactions to the activity."

Nicola Bevan, account manager at House of Experience, provided insight into the construction process, and explained that the team were down at One New Change from 4.30am on the day to erect the 2.5-metre high toilet.  

"It’s taken about a month to make," she said. "[The toilet] has loads of different elements in it to really add to the theatre of the event." 

These included pink lighting in the centre of the toilet, and a flush device, meanwhile the creation also emitted a fragrance.  

View our gallery of the stunt here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

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