Event TV: Coca-Cola creates giant living pin board

Coca-Cola created a giant 'living' pin board on Monday (11 May) in east London.

Guests posted, pegged and pinned happy thoughts
Guests posted, pegged and pinned happy thoughts

The Coca-Cola event saw hundreds of people come together at the Old Truman Brewery on Brick Lane. Visitors were invited to post, peg and pin whatever makes them happy to the blank canvas.

Over the course of the day, the pinboard was gradually filled with happy messages, images, artwork and notes.

The activity was inspired by the drinks brand’s latest research. Its new Happiness Study was conducted to highlight how content the different generations are.

The research highlighted that Generation Z do small, multiple and attainable things to increase their happiness levels, including pinning and posting things that make them happy in the real and digital worlds. 

Beth Reekles, author and expert on Happiness Study contributor, said: "Generation Z are out there creating opportunities and taking responsibility for their own happiness. I hope Coca-Cola’s living pin board in east London today encourages adults to take inspiration from young adults and appreciate that happiness is an active choice that they can make in their lives."

More from Coca-Cola: In pictures - Coca-Cola Christmas truck tour

Global Event TV: Coca-Cola unveils drinkable billboard

In pictures: Coca-Cola unveils Contour Centenary pop-up

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