Event TV: Confused.com organises mass space hop in London

Price comparison site Confused.com organised a 'bounce mob' across London on Monday (26 October) to mark the end of British Summer Time.

The brand worked with agency The 10 Group to distribute hundreds of blue space hoppers across the city. The bouncing group culminated by Tower Bridge before commuting to their individual places of work.

Hoppers were spotted as far and wide as Abbey Road in north London and Westminster Bridge. The 10 Group devised and choreographed the event, which it filmed and released online.

The stunt was designed to put a smile of people’s faces before the winter blues set in. The brand also conducted research into the annual time change, reporting that 17% of Brits are in need of a pick me up when summer comes to an end.

Laura Buchan, head of PR at Confused.com, said: "Everyone knows the clocks going back signals that winter is coming and the nights are drawing in. We wanted to do something to brighten up people’s day so we sent out hundreds of blue space hoppers and before we knew it, a 'bounce mob' had descended on the capital. 

"It was brilliant to see so many people come down to #JumpOnIt by bouncing on the space hoppers we had. We hope we made the darker mornings just that bit brighter for all who got involved."

More stunts from Confused.com: Event TV: Confused.com launches Brian the Robot into space

Event TV: Confused.com rewards customer in £1m stunt

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

CAMPAIGN AI

Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More