Event TV: Coral unveils digital blimp above Cheltenham Festival

Betting company Coral has launched a digital blimp over Cheltenham Racecourse as part of its activation around the Cheltenham Festival (10-13 March).

The digital blimp
The digital blimp

The Coral blimp, tethered 152 metres above the racecourse, will broadcast live odds and race results whilst delivering a live aerial feed to Channel 4.

It has been created by agency CURB Media in partnership with Aerial Camera Systems and can be seen for more than 10 miles around the famous racecourse.

It is the first of a number of digital aircraft and building wraps being developed this year by CURB and uses a new lightweight flexible screen technology called FlexLED, which allows digital screens capable of showing real-time content to be wrapped around everything from buildings to hot air balloons. A fully wrapped digital blimp is scheduled to fly later this year.

Anthony Ganjou, founder of Curb Media, said: "Cheltenham Festival is one of the first events betting brands circle on their annual marketing calendar. This year, you can’t fail to see Coral, dominating the sky with military specification, real-time technology.

"For us, this is an opportunity to see FlexLED in practise, having spent months perfecting the digital wrap-around screens. From hot air balloons to buildings, you’ll be seeing much more of this technology used in marketing campaigns in the coming months."

Event featured a video earlier this week of Coral's racing micropigs activation, staged by agency Space.

Curb Media also recently created a 'body-mapping' projection stunt at the O2. 

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