Event TV: Event Sessions on creativity

Sony, Innocent and Circle Agency discuss creativity after last week's Event Sessions, which took place at Second Home, in partnership with London & Partners, London's official convention bureau.

Event's second Event Sessions took place last week (28 May) at Second Home in Shoreditch, London, with attendees including Jamie Sterry, brand activation manager at Innocent Drinks; Melissa Noakes, head of experiential marketing at Sony Mobile Communications; Neil Hooper, creative director of The Circle Agency; Deborah Armstrong, creative director of Shangri-La at Glastonbury; and Luke Hodson, founder of Urban Nerds Collective.

In this video, we hear about the role rational and emotional thinking plays in the creative decision-making process for Innocent, Sony and Circle Agency.

For more event inspiration and to see some examples of how people have used the London landscape to deliver creativity in their events, visit the London & Partners site here

Event held its first Event Session in October, in partnership with Stagestruck, on the topic of Generation Z.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.