Event TV: Fairy and Make A Wish create world's largest cake sculpture

Procter & Gamble brand Fairy partnered with children and young people's charity Make A Wish to break the Guinness World Record for the world's largest cake sculpture last weekend (28-30 November).

Located in the north atrium of Westfield London shopping centre, the giant creation was designed to feed 12,000 shoppers priced at £1 per slice of cake. The record was attempted to support the annual Bake A Wish fundraiser, which encourages people to sell their baked goods to raise money for the charity.

Fairy also took the opportunity to showcase its product, using one 870ml bottle of its washing-up liquid to clean all 12,000 plates used. TV personality and Make A Wish patron Amanda Holden was there to present the cake to the public and a Guinness World Records adjudicator.

Tim Rothwell, assistant brand manager for Fairy UK, said: "Breaking the Guinness World Records title for the largest cake sculpture was an ambitious project but we are thrilled that the hard work paid off and Fairy now holds an official record."

Amanda Williams, director of fundraising at Make A Wish, added: "We’ve been working with Fairy for more than ten years now but never done anything on this scale before. We enjoy a very strong partnership with Fairy and I think the scale of this project and the funding it has achieved for Make A Wish demonstrates this."

The cake was designed by Bompass & Parr and inspired by children's submitted drawings of their fantasy castles. The stunt was organised by agency Ketchum.

The stunt in numbers:

  • 45 people constructed the cake
  • The final cake weighed two tons, made from...
  • 520kg of caster sugar, equal in weight to 2,260 Barclays 'Boris' bikes
  • 520kg of wheat flour, as heavy as 650 800g loaves of bread
  • 8,360 eggs, more than nine hens will lay in a lifetime 
  • 668kg of icing sugar, which is heavier than a male cow 
  • 417kg of margarine and butter, almost 2,000 times more than used in Mary Berry’s Victoria sandwich recipe
  • 13.94kg of evaporated milk, heavier than 16 870ml bottles of Fairy Liquid
  • 8.5kg of vanilla essence, which would fill 85 100ml bottles of Chanel No. 5

Comment below to let us know what you think.

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