Event TV: Goodwood Festival of Speed 2013

Event joined 196,000 people at one of the most renowned motorsport events in the world - the Goodwood Festival of Speed - to see how car brands compete for the crowd's attention.

We spent the day investigating the marketing and experiential strategy of a selection of car brands, including BMW, Nissan, Peugeot and Ford, as well as soaking up the adrenaline-fuelled atmosphere of the three-day event in West Sussex.

For the full and exclusive showcase, don't miss the September's issue of Event. You can get it by subscribing here.

Video produced by Joel Fothergill. Follow @BRproducers.

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