Event TV: Grey Goose's Boulangerie Bleue

Premium vodka brand Grey Goose launched its Boulangerie Bleue pop-up experience in New York last weekend (16-19 June), with the concept set to tour a number of cities around the world over the summer, including Paris, Venice and Toronto.

Grey Goose's Boulangerie Bleue: New York launch
Grey Goose's Boulangerie Bleue: New York launch

The New York event saw the vodka brand collaborate with French music label Kitsuné to curate the music, baking expert Adam Leonti of Brooklyn Bread Lab to create artisan breads inspired by French ingredients and a selection of New York's bartenders to create craft cocktails.  

Guests were also enticed to look for the lone goose icon in Brookfield Place in Battery Park and spot what surprises lay beyond the bakery door. The Grey Goose Camionette van offered visitors private consultations, where they could tailor a vodka martini cocktail to their own particular taste. 

The Boulangerie Bleue experience aims to give visitors the opportunity to enjoy a summer experience that includes some of the finest French food, drink and music.  Open from day until night at various locations Grey Goose will be partnering with leading chefs to offer specially curated brunch, lunch and dinner summer drinking and dining moments to showcase the drink as an accompaniment to every summer occasion.

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