Responding to the shifts in the imaging business caused by mobile phone technology, this year's stand presents a narrative-driven virtual and digital experience that uses RFID cards and cloud technology to allow visitors to capture moments and share memories with friends and family.
The stand will also host presentations from photography experts including landscape and travel photographer David Noton, photojournalist and documentary filmmaker Ulla Lohmann, and action shooter Richard Walch who will all share first hand experiences of working with Canon’s range of products.
Those unable to make it to Cologne can take a virtual visit and interact with the stand via the pre-registration site.
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