The agency was tasked with creating an experience which was ‘powered by fans’, in the first kit launch to take place outside of the UK.
The 2015/16 Away Kit was revealed on a five metre high 3D torso, set against a 15x5m LED wall. The countdown was powered by local fans singing well-known Arsenal chants, which in turn triggered a graphical ‘lightning storm’ to hit the LED screen.
A projection mapped sequence gradually revealed the new Puma Arsenal Away Kit, stitching the new shirt to the torso. Ten Arsenal first-team players then took to the stage wearing the new kit.
The big reveal was then followed by a live action gameshow called the Arsenal Singapore Showdown, in which local ‘super fans’ were selected from the audience to captain two teams, which each contained five of the Arsenal players.
Lauren Rutherford, production account director at Innovision, said: "The demand for the new Arsenal kits post launch has been unbelievable. Puma tasked us to be innovative and I’m just so delighted that the launches not only met the creative challenge, but also smashed all retail projections."
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