The tongue-in-cheek invention has been developed to promote its Special K brand’s new range of cereals. The Special Kase has been trialled on the Northern, Central, Circle and District Underground lines in the morning, attracting the attention of bemused commuters.
Kellogg’s is working with Taylor Herring to devise and execute the experiential campaign. It hired a street team to eat multiple breakfasts across the London transport network and attract as much attention as possible on social media.
Liam O’Brien, media specialist at Kellogg’s, said: "With almost one in three adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal."
It is not the first time the cereal brand has teamed up with purveyor of PR stunts, Taylor Herring. January saw the two work together to create a ‘Throne of Spoons’ for cutlery-bender Uri Geller.
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