Event TV: King's multi-sensory orchard in New York

King Digital Entertainment, creator of the Candy Crush franchise, worked with Jack Morton to host a multi-sensory orchard experience in New York to promote its new Farm Heroes Super Saga game.

Ashley Tisdale launched King's multi-sensory orchard in New York
Ashley Tisdale launched King's multi-sensory orchard in New York

The video features High School Musical star Ashley Tisdale, who helped to launch the experience in New York's Madison Square Park last week (22 September).

The Interactive Urban Orchard, which was designed by King to look like an apple Super Cropsie from the game, stood at 17 feet and 10 inches tall, with a diameter of 41 feet and four inches wide. 

Agencies Jack Morton Worldwide, TVC and MBooth worked on the activation.

Event spoke to Suzi Thrift, production director at Jack Morton about the creation of King's Candy Crush castle, which was unveiled in London earlier this year. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @alison_ledger


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now