Event TV: King's multi-sensory orchard in New York

King Digital Entertainment, creator of the Candy Crush franchise, worked with Jack Morton to host a multi-sensory orchard experience in New York to promote its new Farm Heroes Super Saga game.

Ashley Tisdale launched King's multi-sensory orchard in New York
Ashley Tisdale launched King's multi-sensory orchard in New York

The video features High School Musical star Ashley Tisdale, who helped to launch the experience in New York's Madison Square Park last week (22 September).

The Interactive Urban Orchard, which was designed by King to look like an apple Super Cropsie from the game, stood at 17 feet and 10 inches tall, with a diameter of 41 feet and four inches wide. 

Agencies Jack Morton Worldwide, TVC and MBooth worked on the activation.

Event spoke to Suzi Thrift, production director at Jack Morton about the creation of King's Candy Crush castle, which was unveiled in London earlier this year. 

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