Event TV: Kwik Fit tackles spare 'tyres' with free fitness classes

Automotive servicing company Kwik Fit has launched a new experiential campaign targeting consumers looking to get fit for 2016.

Three Kwit Fit staff members are fronting the campaign (Jim Marks)
Three Kwit Fit staff members are fronting the campaign (Jim Marks)

The brand has teamed up with personal trainer Mikah Simpson to devise a fitness class workout that utilises car and van tyres from Kwik Fit outposts across the country.

The routine, dubbed Fit Kwik, is currently being trialled in the New Kent Road centre in south east London. Taking place on four Sunday mornings throughout January, each free session lasts 30 minutes.

Participants can expect to tackle tyre flips, lifts and throws in order to burn approximately 1,200 calories in a session. Consumers can register to take part in a class online.

The brand hopes to roll the concept out nationwide following the month-long test period.

The experience was devised after Kwik Fit technicians observed an improvement in fitness through lifting tyres on a daily basis.

Kwik Fit has also released a fitness plan and series of instructional videos for people to try at home. Taylor Herring is collaborating with the brand on the campaign.

Paul Boulton, retail sales and operations director at Kwik Fit, said: "We think everyone is exhausted by faddy diet plans and complicated exercise regimes – we want to put the fun back into fitness for the everyday person with a no-nonsense class that doesn’t take itself too seriously.

"Our stripped down class consists of just you and a few tyres in one of our centre car parks. The trial of our new Fit Kwik class this January is open to anyone who wants to shift that post-Christmas spare tyre, with our spare tyres."

More: Event TV: Kwik Fit services Santa's sleigh in festive stunt

Glacéau Smartwater enlists Jess Glynne for fitness experience

Four top fitness event activations

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now