Event TV: Land Rover drives artwork into Anglesey sand

Land Rover has marked the launch of three limited-edition Defender models by creating a one-kilometre-wide piece of artwork on Red Wharf Bay in Anglesey.

The drawing was completed seconds before the tide came in
The drawing was completed seconds before the tide came in

A Land Rover Series I, II and III were joined on the beach by a Ninety from the 1980s, a Defender 90 Hard Top and a Defender 110 Station Wagon. The six vehicles worked together to draw a continuous 4.52km line in the sand on 6 January, which was filmed and photographed seconds before the tide swept it away.

The cars towed an agricultural 12-foot harrow to create the outline. They were each chosen to chart the evolution of the Defender model from 1948 to the present day, while the location was chosen as tribute to the moment in 1947 when Rover engineering director, Maurice Wilks, first sketched the shape of the Land Rover in the sand.

The brand worked with sand artist Jamie Wardley and his company Sand in Your Eye to create the design. His artists carefully plotted the outline of the Defender with the aid of GPS technology before the Land Rovers were deployed to draw the shape.

Nick Rogers, Land Rover vehicle line director, said: "With a history stretching back 68 years, this is a Land Rover that has thrived for decades on its unquestionable capability and iconic shape. I now have the honour of being one of the many enthusiasts at Land Rover committed to creating a fitting successor to the legendary Defender."

Last weekend (10 January) saw Land Rover host a winter-themed event at Alexandra Palace in London. The experience, which formed part of the brand's Hibernot campaign, gave guests the chance to slide down a snowy hill before toasting marshmellows by an open fire.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.