Event TV: Land Rover launches rugby push at world's smallest club

Automotive brand Land Rover kicked off its 'We Deal In Real' Rugby World Cup campaign by taking its sporting ambassadors for a game with the 'smallest rugby club in the world'.

Rugby stars helped out at the grassroots game
Rugby stars helped out at the grassroots game

International stars including Jonny Wilkinson, Sir Clive Woodward and Bryan Habana surprised tiny amateur team Racal Decca RFC by meeting them at a neutral ground in Hampshire on Sunday (29 March). As the side prepared to take on Streatham-Croydon thirds, a number of rugby legends, including five Rugby World Cup winners, were called up to fulfil all the essential roles that amateur players at grassroots clubs undertake. 

Woodward, the winning coach at the 2003 World Cup, conducted a pre-match team talk, Will Greenwood and Habana laid out matchday jerseys and Scotland captain Kelly Brown led a warm up.

Land Rover worked with sports branding agency Fast Track to organise the launch. It marked the launch of Land Rover’s World Cup 2015 sponsorship initiative, We Deal in Real. 

At a separate event, former England captain Lewis Moody kicked off the brand’s search for 96 official Rugby World Cup mascots aged seven to 13. Young fans of the game will be able to audition for a role before the Premiership Rugby Final in Twickenham on 30 May.

Mark Cameron, Jaguar Land Rover global brand experience director, said: "Land Rover has been at the heart of rugby, from the grassroots to the elite, for over two decades. We share the same passion, resolve and integrity that sits within the core of the game. 

"It is therefore fitting that our sponsorship campaign around the pinnacle of the game, Rugby World Cup 2015, will bring the grassroots to the fore. Building on this long heritage within Rugby, 'We Deal In Real' aims to give grassroots clubs the opportunity to experience the media spotlight, whilst staying true to Land Rover's brand values."

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