The activity targeted a number of families driving through a McDonald's car park in south west London to order their meals. As they went to pay, staff informed them that their bills had already been picked up by a mystery benefactor who was driving in front of them in the queue.
Once their interest was piqued, the car appeared to take off and fly through the air.
The stunt was captured on camera and a film was released on the brand’s social media channels last Saturday (12 September).
McDonald’s worked with The Marketing Store to devise the experience, while media buying and production was handled by OMD and Maverick respectively.
Sav Evangelou, executive creative director at The Marketing Store, said: "We were passionate that in order to communicate ‘good times’, we had to observe families in real life and to literally suspend reality for an instant in order to capture contagious, unadulterated, visceral, happy reactions of kids with their families.
"We were delighted that they experienced good times – good times that we captured for others to enjoy too."
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