The iconic Disney character and his vehicle have been spotted at various locations across London, including Charing Cross taxi rank, Southbank and a zebra crossing in central London.
It took a team of eight engineers and experts a total of eight weeks to build the Roadster Racer - also known as 'The Hot Doggin Hot Rod’. The activation has been designed to celebrate the launch of new Disney show 'Mickey and the Roadster Racers', which sees Mickey and his friends racing across the globe on action-packed adventures.
In a special London-themed episode of the show, which will hit screens in May, Mickey and the gang attempt to track down a thief who has stolen the crown jewels, before returning them to the Queen.
The Roadster Racer model measures 2.4 metres in length, and features a ‘28’ on the side, which represents the year in which Mickey Mouse first appeared onscreen in ‘Steamboat Willie’ in 1928.
In January, Disney Junior teamed up with Odeon Cinemas across the UK to host a big screen celebration aiming to beat the post-holiday blues. In December, the entertianment brand worked with House of Vans to host a collection celebrating Toy Story movies.
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