Event TV: Microsoft Lumia reunites family for Christmas surprise

Microsoft Lumia brought together a family separated by the Atlantic earlier this month as part of its #MakeItHappen experiential series.

Lani surprises her family with a visit to the US
Lani surprises her family with a visit to the US

Devised by agency Mission Media, the stunt was filmed and uploaded to YouTube as video content by We Are Films last Wednesday (17 December).

The brand reunited US-born Lani, who lives in Manchester, with her family in Chicago for Christmas for the first time in 14 years. After flying Lani over to America, Mission created a makeshift version of her home in the UK in a van outside her father’s house in Illinois.

She then Skyped her family from the installation before knocking on the door and surprising them with herself and her daughter. 

The stunt forms part of Microsoft Lumia’s #MakeItHappen campaign, which aims to help members of the public fulfil their New Year resolutions throughout December. The initiative kicked off in late November with a loop-the-loop cycle stunt with cyclist Danny MacAskill on the River Thames.

Discover more about Microsoft Lumia's experiential strategy in Event's go-to guide, The Agenda, available in January 2015.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

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