Event TV: Monkey scales The Shard for PG Tips

Tea brand PG Tips' monkey mascot completed a mission to scale The Shard in London over three consecutive days last week (18 February).

Monkey began his monumental mission 72 floors up The Shard
Monkey began his monumental mission 72 floors up The Shard

The final climb was the culmination of a 12-week-long marketing campaign in support of PG Tips’ partnership with Comic Relief, created by brand activation agency HeyHuman. Millennium FX designed the animatronic Monkey for the outdoor part of the stunt.

A crowd of 40 cast and crew witnessed the cheeky mascot beginning his climb from The View from the Shard. One his task was completed, Monkey was given a cup of PG Tips to celebrate.

Unit 9 produced the final cut video of the mission. The experiential campaign was supported across digital, out-of-home, radio and TV advertising.

Alex Michael, Unilever business director at HeyHuman, said: "This campaign exhibits the very best of collaborative, interdisciplinary working. With an idea as ambitious as this one it’s challenging to make it a reality but we’ve worked with a talented team of people to make sure that Monkey’s feat is brought to life in a manner as jaw-dropping as it deserves. 

"To be able to work on a brief as humbling as Red Nose Day 2015 has been a true honour."

Kate Hearn, brand manager for PG tips at Unilever UK, added: "We’re proud to partner with Comic Relief and work with our agencies to create an exciting and impactful integrated marketing campaign to support such a brilliant charity."

More Red Nose Day 2015

Hel's Angels to launch Red Nose Day statues

Event TV: Toyota takes tickle car on road

Event TV: Sainsbury's Spencer Matthews Comic Relief stunt

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