The official Team GB and Paralympics GB automotive partner sent actors posing as Nissan global sponsorship executives along to Team GB’s kitting out event at Birmingham NEC and ParalympicsGB’s Team Launch in London.
The reactions of medal hopefuls including Katarina Johnson Thompson and Richard Whitehead MBE were secretly filmed as the actors offered their over-the-top suggestions on how they could feature the Nissan brand more prominently during their event at the Rio 2016 Olympic and Paralympic Games.
Footage of the prank will feature in the launch of the brand's #DoItForUs campaign airing on UK TV this evening (5 August) at 8.45pm. It shows athletes being asked to adopt the ‘N for Nissan’ sign or consider opening out their arms to ‘steer’ around the bend during their events.
Nissan's #DoItForUs campaign is designed to bring fans closer to the Games by giving unexpected, behind-the-scenes access to athletes and will also feature heavily across Facebook, Twitter and YouTube.
Tim Wright, managing director, Nissan Motor (GB), said: "Nissan is incredibly proud of its work with the British Olympic Association and British Paralympic Association, and in the build up to the Rio 2016 Games we have been dedicated to bringing the British public closer to the team, in an exciting and playful way.
"All of the athletes involved in the filming proved what great sports they are and we wish them the very best of luck during the Rio 2016 Olympic and Paralympic Games."
The campaign was created and produced by Red Bee, with Fuse Sport + Entertainment running Nissan’s Team GB and ParalympicsGB partnership with media strategy, planning and buying through Manning Gottlieb OMD.
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