The experiential agency created two stunts for the activation, which formed part of the film's #SheNeverLeft publicity campaign.
The first prank took place at the Odeon in Greenwich on 20 and 21 December and featured a poster that came to life. An actress dressed as the spooky spectre hidden behind a translucent screen screamed as the poster lit up to scare unsuspecting passers-by.
The second stunt took place at Odeons in Kingston and Newcastle on New Year's Day. Here, the Woman in Black walked through the cinemas scaring movie-goers as her film played.
Balpreet Mangat, business director at PS Live, said: "We were thrilled to work on the hotly anticipated release of The Woman in Black: Angel of Death. It has been a pleasure to work with a film studio that is keen to push the boundaries and create a stir amongst fans.
"The pranks have gone down really well with viewers and we’ve seen some hilarious reactions from fans who have been genuinely scared."
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