Event TV: Sony launches Playstation VR with giant headset installation

Sony has installed a giant version of its virtual reality headset at London's King's Cross station.

Sony launch PlayStation VR in the UK
Sony launch PlayStation VR in the UK

The installation marks the launch of Sony's Playstation VR, which was unveiled in the UK yesterday (13 October). Spanning approximately the length of a double-decker bus, it incorporates two Playstation VR gaming stations inside the visor.

The installation was devised by brand experience agency Curb and aims to give commuters at one of London's busiest stations the opportunity to take a break and enjoy an interactive gaming experience.

It will be in place until 16 October and the build will also include an interactive photo booth, which will show live gifs of commuters wearing the headset. 

The Playstation VR headset is the latest addition to the PS4 family and allows gamers to experience new, virtual realities from wherever they are in the world. 

Tom Whitaker, group marketing manager at Sony Interactive Entertainment UK said: "We were looking to celebrate the launch in a way that showcased the hardware’s stunning design but also gave players a chance to try Playstation VR for themselves." 

Earlier this year, Playstation gave gamers the opportunity to sample the VR experience, ahead of its official release.

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