Event TV: Syrian home from Ikea and Norwegian Red Cross

Ikea worked with the Norwegian Red Cross to build a replica of a Syrian home in an Ikea store, in order to highlight the conditions that families are living in.

Ikea and Norwegian Red Cross: highlighting plight in Syria
Ikea and Norwegian Red Cross: highlighting plight in Syria

The 25sqm room - built from concrete blocks and with sparse furnishings, was featured in Ikea Slependen, the retailer's flagship store in Norway last month, from 17-31 October. It was based on the home of a refugee woman named Rana, a mother of four children who all live in a two-bedroom apartment in Damascus. 

Scattered rugs replaced sofas while beds were made from thin sponge mats and old blankets. Ikea posters and its iconic price tags were displayed in space and used to tell the story of a typical Syrian family's plight, including the lack of food, medicine and clean water, with the price tags also serving as donation slips.

The '25 Metres of Syria' projects was devised by creative agency Pol.

Charity Save the Children hosted an immersive event in May for its supporters called Forced to Flee, whihc led guests on a journey aiming to bring to life the real experiences of children affected by conflict and violence and their search for safety.

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