Event TV: Toyota stages 'Fortuner Experiential Drive Camp' in India

Automotive brand Toyota staged an experiential drive camp that showcased the on-and-off-road capabilities of the second generation Toyota Fortuner model.

The camp was open for 10 days, from 11-20 November, in three major Indian cities: Bangalore, Delhi and Mumbai.

Toyota was able to offer close to 1500 customers a first-hand experience of the new SUV's suitability to off-road driving, allowing them to safely test-drive the car on terrains like steep inclines, descents, slush, deep water and some articulation.

Narayan Raja, director and senior vice president of sales and marketing at Toyota Kirloskar Motor Pvt., said: "As a company, Toyota believes in constantly studying the market and enhancing our products based on the customer feedback that we receive. We wanted our existing and potential Fortuner customers to experience the on- and off-roading capabilities of the new Fortuner in a special set up that allows them to drive on an all-terrain track full of steep inclines and descents, slush and deep water." 

Guests were guided through the camp by instructors, and had to battle with a downhill incline, wade through 700mm of water before finishing the course with a steep, uphill climb. 

The second generation Toyota Fortuner features enhancements in power, ride comfort and safety and security. 

Last month, Toyota opened an immersive pop-up on London's South Bank. From 18-20 November, Ford staged its Driving Skills for Life training sessions at ExCel London.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company .

find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign AI

Our new premium service offering bespoke monitoring reports for your company

Find Out More