Wendy Hooper from Brightsparks shares her thoughts on what skills employers and event professionals should equip themselves with if they want to build careers in the industry.
Looking for a job?
Experience: Intern or freelance at agencies during the holidays, attend seminars, network at events and visit agencies.
Team: Work at events/activations to learn from others.
Knowledge is king: Learn anything, from basic events knowledge to marcoms terminology and processes.
Looking to hire?
Internal training: May give you the best return. Although time consuming, it can deliver greater results.
Graduate programme: This is a useful way in which to help interns become full-time employees.
Hire an apprentice: Give them on-the-job training specific to your needs.
Internal growth programmes: The key to any organisation is to ensure those starting out can see a longer-term growth scheme in place.
Job specifications: Time spent at the front end will pay dividends by ensuring the right candidate is placed.
Keep up to date with our latest careers, education and workplace news via our dedicated hashtag, #EventCareers.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.