Eventographic: Garnier Ultimate Blends pop-up

Event looks at the results of the Garnier Ultimate Blends pop-up, which took place in London's Soho earlier this month.

Event rounds up the results of the Garnier Ultimate Blends pop-up in Soho
Event rounds up the results of the Garnier Ultimate Blends pop-up in Soho

To re-launch its Ultimate Blends products, Garnier opened The Blends' Room pop-up in London's Soho for three days from 9-11 February.

Created by agency Worth Retail, the pop-up showcased the Ultimate Blends range, offered exercise classes, wellbeing talks, hair braiding, a photo booth and personalised bottles of Ultimate Blends shampoo.

The event was part of a wider campaign that involves advertising on TV and in print, sampling and a social media campaign. For more details, pictures and insight from Garnier's brand and marketing managers, check out: Behind the scenes: Garnier Ultimate Blends pop-up

For information on the success of the pop-up and how success was measured, see our infographic below.

Enjoyed this feature? Sign up to our Trend Watch bulletin, our monthly deep dive into the world of all things experiential.

More: Fiat and Garnier to activate at 2017 Glamour Beauty Festival 


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now