Ice cream brand Häagen-Dazs staged 'My Extraordinary Life' pop-up on 19 May to find the world's best ice cream photographer and bread brand Hovis kicked off a UK roadshow with the help of experiential agency Hot Pickle.
Airline Monarch partnered with TV gardener Charlie Dimmock to bring a giant floral plane to London Victoria station and Birmingham Grand Central station, ahead of the Chelsea Flower Show, while Swiss herbal sweet brand Ricola launched an Urban Herb Garden Project in London's Potters Field park on 2 May.
Event has collated the results from these brand activations in this handy infographic below.
Click image to enlarge.
Last month Event collated results from the opening weeks of Peroni Ambra's new residency at Somerset House in London in an infographic.
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