Everest’s media was previously handled by MediaCom, which had picked up the account in 2011.
All Response Media previously held the media account for Everest’s rival, Anglian Home Improvements.
Martin Troughton, the former marketing director at Anglian, joined Everest in October 2015. All Response Media recently resigned the Anglian account in order to take on the Everest business.
All Response Media will handle all media planning and buying, with the exclusion of paid search, and direct marketing, which Everest handles in-house.
Everest’s media spend last year was nearly £10 million, according to Nielsen, with over £6 million spent on above-the-line advertising.
Since 2008 the brand’s TV advertising had featured the sports presenter, Craig Doyle, as its spokesman.
Doyle will continue to front the brand’s future campaigns and, earlier this year, appeared in a TV spot in which he used thermal goggles to demonstrate the superiority of Everest windows of retaining heat within the home.