Everything Everywhere 'Orange and T-Mobile' by Fallon and Saatchi & Saatchi

Fallon and Saatchi & Saatchi have collaborated for the launch campaign for Everything Everywhere, the company formed by Orange and T-Mobile to enable them to share network coverage.

The campaign aims to promote the benefits of the union to existing customers.

The creative aims to show a dialogue between both companies. Creative straplines include: "Orange customers can now use T-Mobile’s signal too. Signalfest!" and "Who said pink and orange don’t go together?" in reference
to the brands’ signature colours.

The print and poster campaign will run across buses, taxis and the London Underground and is supported by digital activity.