The National Magazine Company has poached Eve's publisher, Justine
Southall, to be the new publishing director of its young women's
The unexpected move will increase speculation that time is running out
for the BBC Worldwide title, which launched into the mature women's
market last year.
Southall, the magazine's launch publisher who joined Worldwide from IPC
two years ago, announced her resignation to staff yesterday morning. A
date has not yet been confirmed for her arrival at NatMags, where she
will take over the publishing reins of Company, She and Zest from Tim
Lucas will take the position of director of business development and ad
marketing, which will include responsibility for classified, regional
and international sales.
NatMags' deputy managing director, Duncan Edwards, added that the
company would now be ending its search for a director of advertising
"It was an opportunity I couldn't miss," Southall said of her decision
to move. "NatMags is one of the most dynamic companies operating. They
invest in magazines and their brand identities are critical to their
success. This portfolio of very strong, successful titles is in the
heartland of my interest in women's magazines."