Eve's Southall to take NatMags director role

The National Magazine Company has poached Eve's publisher, Justine

Southall, to be the new publishing director of its young women's


The unexpected move will increase speculation that time is running out

for the BBC Worldwide title, which launched into the mature women's

market last year.

Southall, the magazine's launch publisher who joined Worldwide from IPC

two years ago, announced her resignation to staff yesterday morning. A

date has not yet been confirmed for her arrival at NatMags, where she

will take over the publishing reins of Company, She and Zest from Tim


Lucas will take the position of director of business development and ad

marketing, which will include responsibility for classified, regional

and international sales.

NatMags' deputy managing director, Duncan Edwards, added that the

company would now be ending its search for a director of advertising


"It was an opportunity I couldn't miss," Southall said of her decision

to move. "NatMags is one of the most dynamic companies operating. They

invest in magazines and their brand identities are critical to their

success. This portfolio of very strong, successful titles is in the

heartland of my interest in women's magazines."