The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper, remixed by Yuksek. The ad was released on Sunday across Asia, Europe and North America. It will also feature in UK cinema screenings of The Great Gatsby in May and June. Also in May, Evian will launch a Baby & Me app by BETC Digital and B-Reel that uses facial-recognition software to reveal people’s "baby" faces. The spot was written by Valérie Chidlovsky, art directed by Agnès Cavard and directed by We Are From LA through Iconoclast.
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