Evian "little big baby" by BETC Paris

Evian has brought out a series of print executions under its "live young" position.

BETC Paris created outdoor campaign, which builds on previous ads in which grown ups encounter their inner baby after drinking Evian. The new posters, which will run in the UK, Switzerland and in France, each feature two photos - one of an infant and one of an adult - and position them to make one freakish composite image.