Michael Jackson, the launch editor of Campaign, has died after a ten-year battle with Parkinson's disease, aged 65.
The man who came up with the name "Campaign" after Haymarket bought and relaunched the World's Press News was instrumental in defining ground-breaking design and editorial standards in business publishing.
The former Haymarket chairman Lindsay Masters, who hired Jackson, said: "When I met him, I knew immediately I had the right man, a natural news man with national press experience."
Jackson joined WPN in 1968 from the Daily Herald, the then TUC-owned newspaper. Born in Wetherby, Yorkshire, in 1942, he attended King James's Grammar School in Almondbury. On leaving, he became a trainee on the Huddersfield Examiner, launching a lifelong journalism career.
"The effect of Michael Jackson's Campaign was both immediate and lasting. It made us sharper, more self-aware, more competitive, more acquisitive, more conscious of personalities, more gossipy, more gong-happy," Jeremy Bullmore, a member of the WPP advisory group, said.
Renowned for his blunt Yorkshire wit, Jackson injected hitherto unseen professionalism and humour into the trade magazine sector, setting the Campaign tone for years to come. "The personality of the magazine was his for a long time; it lasted through many editors," Masters said.
Jackson, who left Campaign in 1969, wrote The English Pub in 1976 and the World Guide to Beer a year later. He presented the 1990 Channel 4 series The Beer Hunter and wrote for a number of magazines and newspapers.
Jackson died at his home in Hammersmith. He is survived by his partner, Paddy Gunningham. To post a tribute, please visit brandrepublic.com/michaeljackson.