Ex-Crispin Porter duo launch crowdsourcing agency

NEW YORK - Two former Crispin Porter + Bogusky executives have set up an ad agency based in Colorado that will produce work by crowdsourcing instead of having any in-house creatives.

John Winsor and Evan Fry have joined up with Claudia Batten, a founder of in-game advertising network Massive, to launch Victors & Spoils.

Winsor is the chief executive, Fry the chief creative officer and Batten the chief operating officer.

At Crispin Porter Fry was creative director on accounts such as Domino's Pizza, Nike and Burger King, while Winsor was executive director of strategy and innovation.

Victors & Spoils claims it will offer the "strategic direction, engagement and relationship management that brands rely upon their agencies to provide", married to a crowdsourcing model.

The agency has already turned a brief to create its logo over to a crowdsourcing network for graphic design projects. Fry has set the top prize set at $1,000 and 26 submissions have already been delivered before the deadline of 5 November.