- Parkhill Publications, the new magazine venture announced in May by former Fleet street editor Eve Pollard, has unveiled its first magazine launch Real Weddings.
Unlike existing wedding titles Real Weddings will take into account the fact that brides are becoming older and are opting for less traditional ceremonies. Pollard, who is chairman of Parkhill Publications, explained: "Our magazine will cover the changing shape of saying "I do" and the way people get married today. Yes, there are dreamy, fairy story events but remember, 54 per cent now have civil weddings and 40 per cent are second weddings."
The bi-monthly title will have a target circulation of around 45,000 to 50,000. Linda Kelsey, former editor of the National Magazine Company's Cosmopolitan and She, will be consultant editor.
Other key appointments include Debbie Codd, who was deputy editor of Woman's Journal, becoming deputy editor of the new wedding title. Liz Savage, the fashion correspondent for GMTV will be fashion director and Fiona Davidson, group ad director at Emap will join as advertising director.
Parkhill's next launch is expected to be a magazine for older women and is scheduled for next Spring. Pollard remained tight-lipped about her plans but it is understood that the publication will have an ambitious circulation target of between 200,000 to 300,000. The magazine will be aimed at women aged 30 to 55 years old, and will compete against IPC Magazine's Woman's Journal and Nat Mag's Good Housekeeping which are both being rejuvenated to try revive circulation.