Ex-Impiric team take over at IMP

IMP is replacing its retiring executive creative director, Jeremy

Pemberton, with the husband-and-wife team Graham Mills and Jack


Pemberton announced last month that he is retiring from the role after

two years. Mills and Nolan, who were recently made redundant by Impiric,

now Harrison Troughton Wunderman, will join IMP in January.

Mills and Nolan have worked together for more than a decade. They spent

two years as creative directors at Impiric before leaving in March.

Before that they spent five years at OgilvyOne, where they rose to

become creative directors.

The pair have built a reputation as exponents of high standards of

creativity in direct marketing, something that fits with IMP's UK and

global intentions of raising its creative standards.

Under Pemberton, IMP produced renowned work for Orange and the Rugby

Football Union. Mills and Nolan will be aiming to continue to improve

the standards of IMP's 17-strong creative department.

Mills and Nolan presided over award-winning work for clients including

the AA and Ford while at Impiric. They were made redundant following

Impiric's merger with HPT Brand Response and the creation of Harrison

Troughton Wunderman with Steve Harrison at the creative helm.

John Quarrey, the chief executive of IMP, said: "We were all impressed

by what they achieved at Impiric and their attitude and their


We all clicked as a group. It felt like a good succession from Jeremy

and that the two of them can help us move on."

Mills said: "As we met various people at IMP we got on extremely well

with them and as we found out about the agency we realised it does

really good work but hides its light under a bushell. We wanted to do

something exciting and stimulating and it's good to find an agency where

we can."


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