Joining at the end of April, Mohtadi will head up Innovision’s operations house, a role that will see her responsible for the smooth functioning of all aspects of the agency, with continuous improvement, quality assurance and sustainability high on the agenda.
Mohtadi was most recently employed as director of operations at events and digital experiences agency, Itch.
Her appointment forms part of the agency’s wider strategy for 2015, where it is focused on attracting and retaining top tier staff in an effort to build upon what it perceives to be an already strong operational backbone.
Mohtadi said: "I have admired Innovision for a number of years as among an elite group of agencies that consistently deliver outstanding work for brands.
"Its reputation for creativity and exceptional delivery was a huge motivator and it was clear when meeting with them that we shared a common passion for excellence, talent and development. I’m looking forward to meeting all of the team and supporting the agency as they continue to grow and raise the bar."
Claudia Douglass, co-founder and managing director at Innovision, added: "We do not underestimate the importance and influence that this role holds within our agency, which is why we are thrilled that Mona is joining us.
"Mona’s natural enthusiasm and her intuition made her the stand-out candidate over 60 suitable rivals. We cannot wait to welcome her."
More: In pictures: Innovision delivers Shanghai GREAT Festival of Creativity
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