Ex-Palace chief sets up TV channel

Entrepreneur and ex-Crystal Palace chairman Mark Goldberg is recruiting 24 sales people for his latest venture - a digital TV jobs channel.

Entrepreneur and ex-Crystal Palace chairman Mark Goldberg is

recruiting 24 sales people for his latest venture - a digital TV jobs

channel.



Goldberg, who pocketed around pounds 50 million from his IT recruitment

consultancy MSB International and lost it all on his favourite football

club, is launching a channel called TV Job Shop.



The channel - the first of its kind - will pilot in August and launch in

September. It will be broadcast to BSkyB’s 3.4 million digital

subscribers via the Astra satellite.



Goldberg could not confirm names but said most of the sales team was

already in place and would hit the telephones from 1 July.



’We offer companies the opportunity to show off their work environment

in a way they can’t do in classified ads,’ he said. ’You can show

offices, studios, dealing rooms - anything you like.’



These ’corporate profiles’ will be repeated 42 times a week and sold at

pounds 10,000 a throw. Advertisers can also pay pounds 1,000 for a

primetime announcement and sponsorship opportunities will also be

available.



Content will be split into four categories - media and advertising, IT

and telecommunications, healthcare and medical, and legal, banking,

finance and accounting.



TV Job Shop will show a one-hour feature on each category and repeat it

every four hours, six times a day. Each slot will contain

industry-specific information, interviews and competitions.



The hour-long features will change every week and will be supplemented

with a tickertape showing the latest jobs to have come into the call

centre.



These will be logged onto 800 pages of Teletext.



TV Job Shop is being backed by pounds 5 million in venture capital. This

includes pounds 2 million from a consortium headed by Martin Pestalozzi,

the Swiss businessman who made Adecco the world’s largest employment

agency.



Another shareholder is Goldberg’s father, Norman, who invested pounds

45,000 to get the company off the ground and owns a 30 per cent

stake.



After going bankrupt with Crystal Palace, Goldberg cannot legally be a

director of the company. Instead, he has taken the title of head of

sales and marketing.’I have share options to buy me out of my

bankruptcy,’ he said.



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