Entrepreneur and ex-Crystal Palace chairman Mark Goldberg is
recruiting 24 sales people for his latest venture - a digital TV jobs
channel.
Goldberg, who pocketed around pounds 50 million from his IT recruitment
consultancy MSB International and lost it all on his favourite football
club, is launching a channel called TV Job Shop.
The channel - the first of its kind - will pilot in August and launch in
September. It will be broadcast to BSkyB’s 3.4 million digital
subscribers via the Astra satellite.
Goldberg could not confirm names but said most of the sales team was
already in place and would hit the telephones from 1 July.
’We offer companies the opportunity to show off their work environment
in a way they can’t do in classified ads,’ he said. ’You can show
offices, studios, dealing rooms - anything you like.’
These ’corporate profiles’ will be repeated 42 times a week and sold at
pounds 10,000 a throw. Advertisers can also pay pounds 1,000 for a
primetime announcement and sponsorship opportunities will also be
available.
Content will be split into four categories - media and advertising, IT
and telecommunications, healthcare and medical, and legal, banking,
finance and accounting.
TV Job Shop will show a one-hour feature on each category and repeat it
every four hours, six times a day. Each slot will contain
industry-specific information, interviews and competitions.
The hour-long features will change every week and will be supplemented
with a tickertape showing the latest jobs to have come into the call
centre.
These will be logged onto 800 pages of Teletext.
TV Job Shop is being backed by pounds 5 million in venture capital. This
includes pounds 2 million from a consortium headed by Martin Pestalozzi,
the Swiss businessman who made Adecco the world’s largest employment
agency.
Another shareholder is Goldberg’s father, Norman, who invested pounds
45,000 to get the company off the ground and owns a 30 per cent
stake.
After going bankrupt with Crystal Palace, Goldberg cannot legally be a
director of the company. Instead, he has taken the title of head of
sales and marketing.’I have share options to buy me out of my
bankruptcy,’ he said.
